I am a Helsinki-based designer who works with both creating commercial collections and designing unique pieces for individual clients. During my years in the fashion industry I have worked with design, development and production and have a wide understanding of making a collection from scratch. Unique garments are my special love that seems to grow every day. 

For me, designing is knowing the destination. I begin by visualizing the moment when a unique dress will be worn or a collection delivered to shops for everyone to buy. The journey can be as easy as dancing or with quick turns and some high hills but the destinaton remains. In my opinion, the best designers do not just express their artistic point of view, they also know how to accommodate it to present surroundings.

The most important skill for a designer is to listen to the client and then mold creativity to serve the destination.

© 2017 Sari Nordström